Online Directories such as Google+ Local are going through a monumental change!
This paradigm is shifting away from the marketing methods of the past, such as yellow pages, TV, Newspapers, etc. to a new type of marketing initiated by the Internet.
This new wave of marketing methods is not just the latest fad, but something born from an upheaval in the marketplace. To see it, you just need to take a closer look.
|Traditional Methods||Reasons For Decline|
|Yellow Pages||It is not as effective as search enginesWhen was the last time you used the Yellow Pages?|
|Newspapers||Low circulation / High ad costs|
|Television||TIVO / DVR – allow users to scan and skip through commercials|
|Telemarketing||Seriously impacted by the “No Call List”|
|Direct Mail||Expensive, 1% – 2% response rate|
|Print Ads||Rising costs|
|Spam software is filtering out ad messages|
Local Directories & Narrow Casting
The market is going through something called “narrow casting”. Instead of casting a wide net, local merchants are capitalizing on their core customers (the ones within a five mile radius). For the local business, these are the people who typically make up about 80% of their customer base. Did you know that 20% of all searches on Google are related to looking for a location?
They also know that local means mobile!
To be effective, you have to fuse the web, local directories and mobile media. Let’s face it, when you leave the house the three things you make sure you have with you are your keys, your wallet and your cell phone. And it’s not just you. Here are a few statistics to consider.
- There are 5 billion cell phones in use today
- There are 1.8 billion internet users
- The emerging mobile market is 3 times the size of the Internet market
- 51 million now use smart phones and the number is exploding
- Over 50% of social media actions happen on cell phones
- A text message is usually opened within 5 minutes
- Text messages have a 95% open rate on cell phones
- 73% of phone users say text messaging is the most important feature on their phone
- Most phone users send more text messages than make phone calls
People are becoming more and more dependent on their cell phones.
The truth is, the phone has become your computer in a lot of respects. Look around and you will see cell phones in use everywhere. It’s how we shop, get directions, read reviews and socialize.
A smart business today realizes that to reach their customers, they have to meet them where they are, and today that’s on local directories and online.
About our local directories service
Our local directory service can put you in front of your customers online where they are looking. Google, Yahoo and Bing are just the start of where your company can show up. Other local directories can help you deepen and expand your reach into your customer base by listing in navigation directories and other local directories as well.
Our ongoing service can help you maintain this online presence by keeping your local directory information fresh with testimonials, citations, coupons etc. We can also link it to your mobile club, QR codes, website or ad campaign.
The facts are clear that consumers have moved drastically to the Internet in their day to day decision making and shopping methods.
The real question is…Are you there and can they find you?
If not….what are you going to do about it?
We can help!
Call us today for a free consultation. We’ll take a look at your current situation and see if local / mobile marketing is right for you.
Get the exposure you need with Google+ Local and other online directories.
Topic: Google+ Local